Pinko marketing - social marketing?

To quote the Pink Marketing Manifesto:

Just as Marx said, all production has been concentrated in the hands of a vast association of the whole nation.

So, too, will be the methods of marketing or 'the commercial functions' involved in transferring goods/services/etc. from producer to consumer. Because there is no 'consumer' anymore. It is peer to peer. Producer to producer.

There are no passive parties in this new world.