It's beginning to feel as though actors need advanced degrees in computer technology and economics just to keep up with their industry. Every day, the trades shout front-page news of another media conglomerate or mogul making a million-dollar partnership to develop entertainment for new media, such as the Internet and mobile devices.
Just this year, for example:
- NBC Universal acquired the female-oriented Web portal iVillage for $600 million
- Disney unveiled a new Web service called My ABC, which will offer free ad-supported content as well as downloads of "Lost," "Desperate Housewives," and "Grey's Anatomy"
- Mark Burnett signed to produce an interactive online reality series titled Gold Rush for AOL
- Ashton Kutcher's Katalyst Films announced it will create at least five comedies for AOL.com and its instant messaging service
- Steven Spielberg partnered with Yahoo! to develop online programming