+ Web Mobs?
Sure - there are several examples of positive web mobs. Txtmob.com has some good examples. Even big biz is getting into it ... Emily Turrettini over at textually.org reports that
'Nearly nine in ten major UK brands are planning to shift more of their marketing resources to mobile platform over the next two years, according to new research, reports Netimperative.
An independent survey of 50 brand name companies commissioned by mobile technology firm Airwide Solutions, found that by 2008 89% of brands will use text and multimedia messaging to reach their audience.
Two fifths (40%) of brands have already deployed text messaging campaigns, and 18% have deployed multimedia messaging (MMS) campaigns.'
'Nearly nine in ten major UK brands are planning to shift more of their marketing resources to mobile platform over the next two years, according to new research, reports Netimperative.
An independent survey of 50 brand name companies commissioned by mobile technology firm Airwide Solutions, found that by 2008 89% of brands will use text and multimedia messaging to reach their audience.
Two fifths (40%) of brands have already deployed text messaging campaigns, and 18% have deployed multimedia messaging (MMS) campaigns.'
3 Comments:
Gotcha
thx
-vik/*
Recently I read an ed in "Ze Economist" saying that best way of closing the digital divide in Africa and other undeveloped countries was the mobile telephony.
The editorial despised Internet capability of helping the Third World(sorry LDCs) in rather derogatory terms. Do you think this is a biased assesment? (I mean are the trying to make us 'buy' this out of mistrust for colaborative actions and colective intelligence or because it is the end of traditional (basic) telephony as we know it)
Further to this do you think the phone interface is appropriate for complex interactions?
I'm happy to observe that we are passing from e-nterview mode to b(log)-interview mode
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