Thursday, October 05, 2006

Quality of experience

I was recently at SHiFT and was discussing usability and user experience. My concern was that usability (UA) and 'quality of experience' (QoE) experts focus too much on the application/browser - to much on the 'user' and not enough on the 'non-user'.

Remember, decision making process are not unique to the online experience. Users often go between the online and offline worlds while deciding their actions.

IF we want to modify behavior, we need to look at both worlds of the user.

Here's an article that touches on these points (somewhat dry but interesting) from the Journal of Digital Information (JoDI) hosted at the Texas Digital Library.

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